A cookie, also known as a browser cookie, is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app.
There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit.
‘First party’ and ‘third party’ cookies
Each type of cookie can be set and controlled by the operator of the website which the user is browsing such as McLaren Plastics (known as a ‘first party cookie’) or a third party such as Google Analytics, for whioch we use to analyse the traffic using our website, (known as a ‘third party cookie’).
Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the McLaren Plastics website.
How does McLaren Plastics use cookies?
Broadly speaking, there are two different types of browser cookie:
(1) Session cookies are stored in the computer’s memory during a user’s browsing session and are automatically deleted from the user’s computer when the browser is closed or the session is deemed to have ended.
These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to log-in repeatedly. They are widely used by commercial websites; for example to keep track of items that a consumer has added to a shopping basket.
Session cookies do not collect any information from the user’s computer and they expire at the end of the user’s browser session. McLaren Plastics use session cookies, which are temporary cookies that cookies aid the user journey around the site, and will remember preferences you have selected during the session.They can also become inaccessible after the session has been inactive for a specified length of time, usually 20 or 30 minutes oras soon as you leave the site.
(2) Persistent cookies are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.
Persistent cookies usually assign a unique ID to the user’s browser and they are usually configured to identify a user for a prolonged period of time, from days to months or even years.
McLaren Plastics only uses browser cookies to measure non-personal information, for example to learn about the behaviour of visitors to our website and how they respond to our marketing communications. The more we learn, the better we are able to provide relevant and interesting content and services.
McLaren Plastics use Google Analytics to help analyse use of our website. This analytical tool uses ‘cookies’, which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity. To opt out of being tracked by Google Analytics across all websites visit
http://tools.google.com/dlpage/gaoptout.
By using this website, you agree that we can place these thyes of cookies on your device.